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Feelings and emotions can be difficult to quantify and yet emotions drive the vast majority of purchasing behaviours, and, decision making in general.  One way of tapping into ‘the subconscious mind’ of consumers and influencers is by analysing the emotions...

Bears.  Apparently they have the best sense of smell of all terrestrial mammals.  We also pride ourselves on sniffing out opportunities for our clients and to this end, each fortnight, we will extract the currently advertised tenders from each of...