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Well, sort of.  We have spent some time sifting through government-sponsored schemes designed to support businesses and we thought you might find it useful to find out about a couple of initiatives that could benefit you:   The government has...

Feelings and emotions can be difficult to quantify and yet emotions drive the vast majority of purchasing behaviours, and, decision making in general.  One way of tapping into ‘the subconscious mind’ of consumers and influencers is by analysing the emotions...